EXPERIENCE

Professional ​
Info​​
Skills
Highlights
  • Highly experienced marketing operations management with excellent analytical skills.

  • Expertise in overseeing implementation of a marketing strategy - including events, digital marketing, and PR.

  • Experienced in marketing automation and CRM software including Marketo, Pardot, Hubspot, Salesforce, and Sugar CRM.

  • Extensive background in funnel optimization to help with sales pipelines, driving a 25% YoY increase in sales accepted leads.

  • Provides marketing deep-dive analytics on trending and forecast models, including ROI reports.

  • Certified in Google Analytics, Google Tag Manager, Google Ad's, and Social Media Marketing.

  • Experienced Ad Management skills for Google Adwords strategically targeted to increase sales by 30%.

  • Accomplished in developing and delivering marketing communications strategies.

  • Brand awareness expertise to help companies grow and reach a large customer base.

  • Highly detailed and analytically focused to track leads through Google Analytics, marketing automation systems, as well as heat mapping software.

Marketing Automation

Wordpress/CMS

HTML/CSS

SEO

Google Adwords

GRAPHIC DESIGN & CREATION 

MARKETING AUTOMATION SOFTWARES

CRM SOFTWARES 

SEO TOOLS & SEM TOOLS

PPC INFORMATION CUSTOMIZED 

WEBSITE DESIGN & CREATION 

ALL SOCIAL MEDIA PLATFORMS

SOCIAL MEDIA DESIGN & MARKETING

EMAIL MARKETING

LEAD NURTURING

KPI REPORTS

DATA MANAGEMENT

B2B & B2C MARKETING STRATEGIES 

DIGITAL & DISPLAY ADVERTISING

BEHAVIORAL ADVERTISING 

SEGMENTATION & AUTOMATION 

Web Languages | Website tools
Professional ​
Info​​
Skills
Highlights
  • Highly experienced marketing operations management with excellent analytical skills.

  • Expertise in overseeing implementation of a marketing strategy - including events, digital marketing, and PR.

  • Experienced in marketing automation and CRM software including Marketo, Pardot, Hubspot, Salesforce, and Sugar CRM.

  • Extensive background in funnel optimization to help with sales pipelines, driving a 25% YoY increase in sales accepted leads.

  • Provides marketing deep-dive analytics on trending and forecast models, including ROI reports.

  • Certified in Google Analytics, Google Tag Manager, Google Ad's, and Social Media Marketing.

  • Experienced Ad Management skills for Google Adwords strategically targeted to increase sales by 30%.

  • Accomplished in developing and delivering marketing communications strategies.

  • Brand awareness expertise to help companies grow and reach a large customer base.

  • Highly detailed and analytically focused to track leads through Google Analytics, marketing automation systems, as well as heat mapping software.

GRAPHIC DESIGN & CREATION 

MARKETING AUTOMATION 

CRM SOFTWARE

SEO TOOLS & SEM TOOLS

PPC INFORMATION CUSTOMIZED 

WEBSITE DESIGN & DEVELOPMENT

SOCIAL MEDIA MARKETING

EMAIL MARKETING

LEAD NURTURING

KPI REPORTS

DATA MANAGEMENT

B2B & B2C MARKETING STRATEGIES 

DIGITAL & DISPLAY ADVERTISING

BEHAVIORAL ADVERTISING 

SEGMENTATION & AUTOMATION 

Web Languages | Website Tools

Marketing Automation

Wordpress/CMS

HTML/CSS

SEO

Google Adwords

Google Analytics/Tag Manager

Photoshop

SEMRush

Social Media Advertising

Tableau 

Illustrator

CRM Tools

JavaScript

HTML/CSS | JAVASCRIPT

CMS- WORD PRESS | DRUPAL

WIX | WEEBLY | SQUARESPACE

HUBSPOT | MARKETO | PARDOT 

SALESFORCE | SUGAR CRM

FACEBOOK INSIGHTS

GOOGLE ANALYTICS

GOOGLE AD WORDS | AD SENSE

WORDPRESS

SEM RUSH

FACEBOOK FOR BUSINESS

LINKEDIN FOR BUSINESS/ADS

TWITTER ADVERTISING

BING ADS

MOZ PRO

CANVA

PAGEMODO

OPTIMIZER

MAIL-CHIMP | CONSTANT C. 

 

Education 

TEXAS STATE UNIVERSITY, San Marcos, Texas

Art History | Marketing & Public Relations

Coursework in Marketing and Communications with a minor in Public Relations with a 3.0 GPA. Public Relations and Advertising courses.

 

SUL ROSS STATE UNIVERSITY, Alpine, Texas

Art Studies

Contributing member of The Center for Big Bend Studies in a work-study program to help build my Marketing Skills in non-profit sponsorship while also learning geology and history. Studies in Renaissance Art History with a 3.5 GPA. 

Work Experience
Eduphoria Inc - Austin, Texas

2019 - Present

Marketing Manager

 

  • Developed market research designs, design studies to define market segments to conduct competitive research and analysis.

  • Built the marketing operations strategy, architecture, and technology platforms that supported pipeline growth, including lead processes marketing automation, reporting, and analytics.

DoubleHorn Cloud Solutions / Liftr Cloud Insights - Austin, Texas

2017 - 2019

Marketing Operations Manager

 

  • Enhanced company's online platform through website redesigns, functionality upgrades, and targeted campaigns.

  • Managed and amalgamated data from multiple sources, maintaining the consistency and integrity of their databases.

  • Responsible for the execution of marketing campaigns for Salesforce, Pardot, and Hubspot.

  • Developed a lead scoring and nurture stream to drive quality leads to sales while managing the lead flows through Pardot/Salesforce.com.

  • Implemented U X and SEO practices across websites and landing pages for usability and conversion.

  • Worked cross-functionally with the Product, Creative, and Marketing Communication teams to develop, design, and execute campaigns to achieve open rates for clients engagement by up to 70%.

  • Performed SWOT analysis on competitors websites utilizing Google Analytics to improve website traffic.

  • Drove a 30% increase in MQL's within the first six months and an 85% increase in web traffic.

  • Created and executed a redesign of the company's websites to help improve visibility with keywords for search engine optimization.

  • Gathered metrics on campaign and collateral material for search optimization.

  • Coordinated the marketing team on creative campaigns and programmatic buying to support digital cross-promotion efforts, including email campaigns, Facebook promotions, outreach and marketing initiatives for an improved end-user experience.

  • Led execution of strategic planning - facilitated a planning process to clearly articulate brand vision, mission, value proposition, brand architecture, and positioning.

 

EBQuickstart - Austin, Texas 

2017-2017

Marketing Specialist & Strategist 

 

  • Implemented a strategic marketing plan to help convert their marketing into an inbound marketing system to generate more leads for clients marketing campaigns and projects.

  • Used Marketing Automation Pardot/Marketing Cloud to generate leads through an inbound marketing strategy for EBQ and for clients. 

  • Taught EBQ clients' on an 8-week training program on how to use Pardot Marketing Automation and best practices for their business. 

  • Helped EBQ increase their online and social media presence by working on SEO/SEM tactics to help drive more conversions for the company.

  • Worked on a series of HTML/CSS issues with the company website and Pardot landing pages to support the team.

  • Helped improve the visibility of the company website with keywords strategies for search engine optimization to help promote the business online in organic web searches to support brand awareness and sales.

  • Collaboration with the sales team to develop and create sales ad's to help promote business and keep current clients.

  • Built custom email marketing campaigns for clients to help generate MQL's to conversions through strategic planning and outlining.

  • Designed and implemented improvements to online forms, evaluated new technologies, and managed add-on applications to improve EBQ's and their clients' marketing campaign performance.

 
MASTERBIND USA Austin, Texas 
2015-2017 

Marketing Director | Social Media Strategist | Website Developer

 

  • Implemented a strategic marketing strategy to generate qualified leads and conversions that helped increase online visibility by 40%.

  • Created and maintained the companies social media outlets, website, and blogs with a focus on boosting brand awareness and conversion rates using Hubspot marketing automation software.

  • Contributed and wrote relevant blogs and content to promote brand awareness while creating a structured timeline for the release of content and using analysis to track the successful content and conversion rates.

  • Created and executed a redesign of the company website to help improve visibility with keywords for search engine optimization to help promote the business online in organic web searches to help brand awareness and sales.

  • Collaborated with the sales team to develop and create sales ad's to promote products and keep current customers.

  • Built email marketing campaigns to focus on conversions to potential customers through a strategic plan and outline that I developed to help convert potential customers into buying customers. 

  • Built KPI reports for Digital Ad's, Marketing distribution, Leads, General overhead, Inbound Marketing ROI, Traffic-to-Lead Ratio, Lead-to-Customer Ratio, Landing Page Conversion Rates, CTA Conversion Rates, Organic Traffic Reports, Social Media Traffic Reports, Mobile Traffic Leads, and Conversion Rates.

 
DAVE DICTOR | CELEBRITY  Austin, Texas - Portland, Oregon 

2016-2019

Digital Marketing & Social Media Strategist | Website Manager & Developer- (Contract)

 

  • Created and maintained website to help build status and promote book sales, fans, and promote albums.

  • Created and ran all social media sites to promote awareness.

  • Utilized online and direct marketing to help build a fan base and promote book sales.

  • Designed website and social media templates along with email marketing templates to start an inbound marketing strategy for Dave Dictor to engage and build a higher fan base. 

  • Worked with Dave's publishing company to help promote and build book sales. 

  • Built analytical reports from Facebook insights, Google Analytics, and much more monthly to help maintain a healthy marketing campaign.

  • Structured monthly KPI reports for Social Ad's, Inbound Marketing ROI, Traffic-to-Lead Ratio, Lead-to-Sale Ratio, Landing Page Conversion Rates, CTA Conversion Rates, Organic Traffic Reports, Social Media Traffic Reports. 

 
PINK DAISY BEAUTY BAR  Austin, Texas

2016-2018

Marketing Strategist | Website Manager & Developer- (Contract)

 

  • Created the PDBB website to build product awareness.

  • Utilized online and direct marketing strategies to help build a client base.

  • Designed the social media sites, website, and social media templates along with email marketing templates.

  • Structured a social media calendar for PDBB to promote the website and blog. 

  • Built analytical reports from Facebook insights, Google Analytics, and much more monthly to help maintain a healthy marketing campaign. 

  • KPI reporting for Social Ad's, Leads & Followers, Inbound Marketing ROI, Traffic-to-Lead Ratio, Lead-to-Sale Ratio, Landing Page Conversion Rates, CTA Conversion Rates, Organic Traffic Reports, Social Media Traffic Reports. 

Tiger Financial Services LTD - Austin, Texas

2013-2015

Brand Management Specialist |  Customer Relations Manager

 

  • Analyzed how the brand was positioned in the market & local area and find targeted consumer’s through insights and buyer personas.

  • Managed relationships with customers and served as a liaison between the client/customer and my internal team.

  • Managed and guided my team on projects, marketing campaigns, and daily duties.

  • Set goals and strategies to match up to previous years sales and numbers.

  • Translated brand strategies into brand plans with brand positioning and go-to-market strategies

  • Established performance specifications, cost and price parameters, market applications and sales estimates.

  • Measured and report performance of all local marketing campaigns.

  • Assessed against goals (ROI and KPIs) for local marketing campaigns consume.

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© 2019 Sophia Palmira
 

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C: 512-803-4668

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